Not a
Form
Heritage journeys, youth camps across 36 countries, talent programmes. The portal that took the applications read like paperwork — so the redesign makes it read like the start of the trip.
One screen, one question.
Nothing told you where you were going.
No photography, no progression, no hierarchy — and all four programmes looked identical. Every fault produced the same feeling: an administrative task.
It should feel like the beginning of a journey. Not like filing a form.
A faded map and five identical cards.
Logging in took two screens over a washed-out world map. The dashboard gave five teal cards the same weight, with a half-finished application buried somewhere behind them.
It says where you're going.
Email and password collapse onto one screen, over a full-bleed photograph of the Amber Fort. Before anyone types a character, they know what this is for.
Two cards worth dwelling on.
A personal greeting, then two hero programmes carrying destination photography and an apply button. Everything secondary drops to a text link — photography means dwell, text means utility.
Who is this application for?
Applicants often apply for a family member, so the form asks first. Two cards, one already carrying an in-progress badge. Continue stays inactive until one is picked.
Eight tabs became one step.
Step one now opens with a welcome, every destination with its dates and price, and a progress bar that exists before the first field.
