Transforming a dated, bureaucratic application platform into a warm, editorial experience worthy of what Global Encounters offers its community.
Global Encounters runs heritage travel journeys, youth camps across 36 countries, and talent programmes for the global Ismaili community. The ii-platform is the application portal for all of them – Heritage Journeys, GE Camps, the Talent Institute, and facilitator roles.
Despite the significance of these experiences, the application journey felt transactional. The existing platform presented information-heavy forms with no sense of destination, no progression, and no emotional connection to what applicants were signing up for. The redesign reimagines the full journey – from the login screen to deep inside the application form – as something that feels like the beginning of a journey, not an administrative task.
Each issue existed independently, but together they produced the same result – a platform that felt nothing like the programmes it served.
The platform should feel like the beginning of a journey, not like filing a form.
Every design decision flows from this. From the destination photograph behind the login screen to the progress indicator that appears the moment you enter the form. The platform earns the user's anticipation before it asks anything of them.
The prototype covers the complete path from login to deep inside the Heritage Journeys application. The redesigned login collapses email and password onto a single screen – a full-bleed photograph of the Amber Fort replaces the faded world map. Before the user types anything, they know what the platform is for.
The dashboard opens with a personal greeting and two hero programme cards, each carrying destination photography and an Apply Here button. Three text-link items handle secondary programmes below the cards. The visual distinction between hero cards and text links is the message – photography signals programmes worth dwelling on, text links signal utility.
Selecting a programme is a list, not a card grid. Three options – each with a sub-brand colour circle, a title, a one-line description, and a right-facing arrow. Pending applications surface on the same screen. The user never has to wonder whether they've started before, or hunt through account settings to find it.
Before entering the form, applicants answer a single question: who is this for? Two cards – an existing applicant with an in-progress status badge, and a new application with a plus icon. The Continue button remains inactive until a selection is made. One question, two options, no ambiguity.
Step 1 opens with an orientation moment – a brief welcome paragraph, all available destinations with dates and prices, and a progress indicator that appears before a single field is filled. Step 2 captures programme preference, availability notes, referral source, and prior participation. Related questions group naturally without section headers that interrupt the flow.
Established in Milestone 1 and carried unchanged into subsequent platform work. Together they define what the platform looks and feels like at every point in the journey.